Your brand is the single most important investment you can make in your business
STEVE FORBES

BRAND STRATEGY + VISUAL IDENTITY - MY PROCESS

FIRST,  I help you build, define, and refine your brand's story, mission, vision, values, message, personality, competitor landscape, target market, positioning, unique selling point, and unique buying proposition.

 

THEN, I determine the narrative and creative direction that will combine your brand strategy with a comprehensive visual system.

START UP

Need something less in-depth and with a quicker turnaround timeline? We can help you develop a preliminary brand strategy and visual identity
that will help you get your brand off the ground quickly and at a lower investment level.

WHAT IS INCLUDED?
Brand Strategy Intensive
- Brand Audit + Questionnaire
- 1-hour Strategy Session


Visual Identity Fundamentals
- Design mood board
- Logo Concept (1) with implementation mockups
-1 Rounds of Revisions
- Final logo files (primary, secondary, and brand marks)
- Custom Color Palette
- Mini Brand Guidelines Document

LEVEL UP

The Comprehensive Brand Identity Package starts with a deep-dive into the “Three C’s”: your company, your customers, and your competitors. We will define and analyze your target audience, figure out what your competition is doing that you are not, and establish your brand’s mission, vision, values, message, value proposition, and voice. From our research, we will develop a comprehensive visual identity suite.

WHAT IS INCLUDED?

Comprehensive Brand Strategy

- Brand Audit + Questionnaire
- Brand Strategy Workbook
- 1-hour Strategy Session

Visual Identity Suite

-    Design mood board
-    Logo Concepts (2) with implementation mockups
-    2 Rounds of Revisions
-    Final logo files
-    Custom Color Palette
-    Typography Selections
-    Brand Pattern or Icons
-    Brand Guidelines Document
-    Social Media Images + Templates