BRAND IDENTITY + GRAPHIC DESIGN FOR SMALL BUSINESS
Your brand is the single most important investment you can make in your business
STEVE FORBES
BRAND
DISCOVERY
We will send you a brand questionnaire and have a 1-hour strategy session that will define your mission, values, and voice. This will serve as the strategic foundation for all the creative visuals to come!
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MOOD BOARD +
PROTOTYPING
You will present a mood board that defines the vision you have for your branding. We will begin word mapping, sketching, and prototyping brand identity ideas that fit your vision and authentically tell your brand story.
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CONCEPT
PRESENTATION
After hours of developing prototypes and playing with shapes, colors, and visuals, we will present to you logo concept(s) informed by your questionnaire and mood boards. This will include mock ups of how your branding will look "in the wild!"
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REVISION +
IMPLEMENTATION
You will have the opportunity to give comprehensive feedback. We will go through various rounds of revisions until you have the logo of your dreams!
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We will discuss any additional extras you might need to get your branding off the ground!
START UP PACKAGE
Need something less in-depth and with a quicker turnaround timeline? We can help you develop a visual identity that will help you get your brand off the ground quickly and at a lower investment level.
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WHAT IS INCLUDED?
- Brand Questionnaire
- 1-hour Strategy Session
- Design mood boarding
- 1 Logo concept with mock-ups
- 2 Round of Revisions
- Final logo files (primary logo only)
- Custom Color Palette
- Brand Guidelines 1-Pager
Pricing Starts at $1950
LEVEL UP PACKAGE
Need something more comprehensive with all the elements needed to get your brand up and running? This package will give you an additional concept to choose from, more extensive revisions, and brand extras that will immediately provide you with everything you need to launch your brand with a bang.
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WHAT IS INCLUDED?
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- Brand Questionnaire
- 1-hour Strategy Session
- Design mood boarding
- 2 Logo Concepts with mock-ups
- 3 Rounds of Revisions
- Final logo files (primary + secondary variations)
- Custom Color Palette
- Typography Selections
- Comprehensive Brand Guidelines Document
- One free brand extra (business card, social media starter kit, brand pattern, packaging, etc.)
Pricing Starts at $3750
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1. The long-term value our brand identity work brings to your small business. We are creating the face (and first impression) of your company for life! This has huge implications for future revenue and reputation, so we want to be sure that we are being compensated fairly for the strategy and precision required.
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2. Full copyright transfer of the design to you after completion of the project. This means you can do whatever you want with the files once we are done and we won't get any further compensation for the design.
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3. The research, strategy, and time it takes to create a brand identity that is flexible in every anticipated application, unique to your company and values, and timeless in style (so you don't have to do a rebrand at any point in your company's life).
PRICING FOR BRAND IDENTITY PROJECTS IS BASED ON:
OPTIONAL ADD ONS
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Website Design + Creation
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Social Media Styling (Profile Image, Header Image, Highlight Icons)
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Social Media Post + Story Templates
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Brand Pattern Creation
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Icon Sets
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Presentation Templates
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Packaging + Promotional Collateral (flyers, brochures, business cards, brand cards)
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Packaging Design
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Product or Apparel Design
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Digital Illustrations
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And more! Inquire if you don't see what you are looking for here.