BRAND IDENTITY + GRAPHIC DESIGN FOR SMALL BUSINESS
EXELA TECHNOLOGIES
Digital + Print Marketing Collateral | Ongoing Design Support
Exela Technologies is a global leader in B2B process automation. They help businesses automate their processes, improve efficiency, and reduce costs. Their solutions are used by a wide range of customers, including Fortune 500 companies, government agencies, and healthcare organizations. I worked for Exela Technologies full-time from September 2019 to July 2020.
PowerPoint Template Design
My biggest project during my time at Exela was to use their new brand identity to create a Pitch Deck and PowerPoint presentation template that was powerful, imagery-focused, and on-brand. The template was then reformatted in 10+ industry-specific versions (Life Sciences Template shown below) that were used as sales and marketing materials for client-facing presentations.
Digital Advertisements + Website Assets
The below display advertisements were the assets I created for an A-B test on a creative campaign for Exela's Real-Time Payments platform. I came up with the concept for the campaign, as well as the copy and design for each advertisement.
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The target audience for these ads were executives in banking and financial services companies in California (majority male). I asked myself, "what would these executives rather be doing than dealing with transaction work flows and waiting for payments to clear?" Then I thought - eating good food, surfing, and golfing. I came up with four lighthearted and memorable taglines that were money and payment-specific. The digital advertisements below were the successful outcome.
The below display advertisements were the assets I created for three different campaigns promoting Exela's intelligent lockers, digital mailroom services, and print and mail services. I wrote the copy and designed the layout for all of the advertisements below.
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I wanted each advertisement to be eye-catching (via copy, colors, and imagery), to simply explain the technology we were offering, and to have a clear and straightforward call to action (offer, digitize, cut, optimize).
Landing Page + Web Page Design
I created several landing pages for the exela.com website using Leadpages. These pages were the landing URLs for several display ad and social media campaigns.
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Each page successfully conformed to brand standards and utilized successful conversion tactics (photos of product in action, clear and compelling copy, social proof, free offerings for email capture, etc).
Print + Layout Design
I created templates in both Adobe InDesign and Microsoft Word for print and digital sales materials including case studies and white papers.
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It was necessary that these templates be able to be easily completed by sales, marketing, and other departments.
