Your brand identity is your brand's first impression. Since over 80% of long-term memory retention is visual, your customers are creating their memories, thoughts, judgements, and decisions about your company based on its visual representation.

When you invest in your brand identity, you are investing in your company's long-term legacy and success. Plus, you're saving money later down the line on lost sales, poor customer experiences, an unprofessional reputation, and a last-minute scramble to rebrand. Do it right from the start - you will thank yourself later.

I tailor my pricing to the specific needs of each individual client. Please reach out to set up a time to chat and I can give you a custom quote and proposal.

Please note - most projects require at least a $500 investment. I choose to work with clients who aren't interested in cheap work and who understand that branding and design is an investment in long-term sustainable growth for their company!

Pricing for brand identity projects is based on: ​

1. The long-term value my brand identity work brings to your small business. I am creating the face (and first impression) of your company for life! This has huge implications for future revenue and reputation, so I want to be sure that I am compensated fairly for the strategy and precision required. ​

2. Full copyright transfer of the design to you after completion of the project. This means you can do whatever you want with the files once we are done and I won't get any further compensation for the design. ​

3. The research, strategy, and time it takes to create a brand identity that is flexible in every anticipated application, unique to your company and values, and timeless in style (so you don't have to do a rebrand at any point in your company's life).

Pricing - You may not have the budget (or the need) to engage a large agency at a five-figure investment. Strategic branding should be intentional and well-executed, but it does not have to come with unnecessary overhead.

Attention & Connection - Working with Human Nature Studios will give you the opportunity to work one-on-one with an expert designer and account manager who has the ability to get to know you and your brand on a deep level. You won’t be working with a large team of designers who have varying priorities, a huge roster of clients, and little to no interest in you or your company. Human Nature Studios is run with intention and attention, and bases its business model around having a smaller client base and the ability to pay deep attention to each.

You Get What You Pay For - These type of sites can be tempting to use since they’re low budget and quick turnaround, but in truth, they are the "fast fashion" of the design world. Much of the work created through these sites is stolen, bargain-bin work that lacks strategy, research, dedication, and experience. Human Nature Studios strives to be the top-notch and well-worn sweater that lasts you decades.

Communication - Many of the freelancers on Fiverr and design crowdsourcing sites are located outside of the U.S. and the large majority are not native English speakers. This can cause delays due to time zone differences, and language-barriers in understanding the project scope as well as your preferences and feedback.

Legitimacy - Unfortunately, not every seller on these sites are legitimate, and many will buy your attention with fake reviews and portfolio pieces, or an over-exaggeration of their experience and quality.

rely on DIY tools like Canva or AI generators. Before you do, consider what’s at stake:

Reputation - Branding is your first impression. If it looks inconsistent or amateur, your business feels the same. In a design-savvy, content-driven market, standards are high. Strategic branding signals credibility, clarity, and leadership from day one.

Differentiation - The purpose of branding is to stand apart. Logos built from templates, stock elements, or AI outputs often resemble dozens of others in your industry. Without strategy and originality, your brand blends in instead of leading.

Ownership - Many DIY platforms limit or complicate ownership and trademark protection. If you plan to grow, you need a distinctive identity you can legally protect and fully control for the life of your company.

Technical Integrity - A professional logo is delivered in scalable vector formats, not just image files. That ensures it works across print, packaging, signage, web, and future applications without losing quality.

I dedicate a percentage of sales to conservation efforts and eco-friendly non-profit partners as a 1% for the Planet and Brands for Public Lands member. My retail brand, Human Nature Designs is also a 1% FTP brand - check out the Philanthropy + Giving page for more info!