HUMAN NATURE DESIGNS
Human Nature Designs is a national parks and nature-inspired gifts and keepsakes brand, and the retail arm of my design business. Founded in 2020, the goal was to create thoughtfully designed, high-quality products that elevate the typical gift-shop offering while helping people celebrate their innate connection to nature.
Human Nature Designs is a proud 1% for the Planet and Brands for Public Lands member, meaning every purchase supports organizations working to protect and preserve our public lands.
FULL BRAND DEVELOPMENT
Built the Human Nature Designs brand from the ground up—defining the company name, logo system, visual style and guidelines, product and design catalog, marketing materials, and brand messaging.
I design and develop every product in the Human Nature Designs catalog. From design to printed product to product photography, Human Nature Designs is a one-woman-show. You can get a closer look at how I ideate and create all my products here.
The goal of each design is to help you revisit your most colorful and most deeply meaningful moments on Earth, and realize the importance of nature. The goal of Human Nature Designs is to create a community that honors the Human-Nature Connection and inspires you to reconnect yourself to the natural world.
PRODUCT DESIGN + DEVELOPMENT
I digitally illustrate all the designs in the Human Nature Designs Collection. Adobe Illustrator is where I play with shapes, layouts, and colors (often for hours) to come up with the perfect depiction of each place or idea. Illustration process videos can be found here
DIGITAL ILLUSTRATION
I built and have maintained the Human Nature Designs website, which is powered by Shopify's e-commerce platform.
WEBSITE DESIGN + DEVELOPMENT
I design and print all mugs and glasses, packaging inserts, brand cards, and more.
PRINT DESIGN + PRODUCTION
I design emails via Shopify (previously Constant Contact, HubSpot, and MailChimp) twice a week to send offers, new products, and shop updates to customer emails.
EMAIL + DIGITAL DESIGN
