KUJU COFFEE
Founded in 2015, Kuju was the first U.S. brand to bring pocket pour-over coffee to the outdoor lifestyle market, leading the way in portable coffee innovation. My design and creative consulting work helped support key campaigns as Kuju expanded into major retailers like REI, Sportsman’s Warehouse, Cabela’s, Bass Pro Shops, and Whole Foods.
I served as Kuju’s go-to designer, supporting major initiatives such as the Kuju × REI Coffee Tour. My work included email design, event signage, branded packaging, in-store REI signage, and campaign email content.
For email design, we focused on creating simple and actionable designs. The templates below stayed consistent with the brand guidelines (in regards to use of color, typography, and imagery), while also being easily replicable for multiple campaigns.
EMAIL DESIGN + LAYOUT
DIGITAL ADVERTISEMENT + WEB ASSET DESIGN
I created several display advertisements that also duplicated as website assets for Kuju's National Park Week Sale. Each advertisement had nature-focused imagery, displayed the product well, and had clear call to action buttons that easily converted customers.
REI X KUJU COFFEE TOUR - SOCIAL MEDIA + PRINT SIGNAGE
The REI x Kuju Coffee tour was a campaign launched by the company in the summer of 2021. Kuju did free coffee pop ups at various REI stores in California along with a meet-and-greet with travel influencers from The Lovers Passport. The designs below were simple, branded assets to help market the campaign and draw attention to the pop up booths at REI locations.
