Colorado Parks and Wildlife

CHALLENGE
Colorado Parks and Wildlife needed a cohesive set of visual assets for the Land and Water Conservation Fund (LWCF), a program that supports public outdoor recreation across Colorado—from trails and river access to playgrounds, parks, and recreation facilities. The goal was to create a unified sticker collection (both die cut and sticker sheets) that could also extend into future print and digital communications.

SOLUTION
I created a collection of five original illustrated assets alongside the existing LWCF and Colorado Parks and Wildlife logos. Drawing from a “Modern Heritage” direction, I combined bold silhouettes, geometric badge shapes, and classic outdoor-patch influences to create a visual system that feels distinctly Colorado.

The designs represent land, water, and community recreation, with opportunities to integrate “LWCF” and “Colorado” directly into the artwork. A coordinated palette built around LWCF Green, CPW Blue, Gold, and Orange ties the collection back to the existing program branding.

OUTCOME
The final system gives LWCF a recognizable visual language that works beyond the sticker pack. Each illustration can stand alone as a die-cut sticker, magnet, or icon while maintaining a consistent family resemblance, allowing the assets to scale across brochures, publications, digital outreach, and other program materials.