CONCEPT WORK
Not every great idea starts with a client. Some of my favorite designs come from pure creativity—projects I take on just for fun, to explore new styles, try out ideas, and refine my craft without any constraints. These concept projects aren’t tied to real companies or paid work, but they showcase the type of design I love to create and the level of quality I bring to every project.
Roam & Relic is a bold, color-forward gift shop built around art, nature, and independent makers. The space is vibrant and graphic — walls layered with prints, illustrated goods, handmade objects, and small-batch pieces that feel alive with personality.
The focus is on spotlighting small artists, and product carries a point of view, a story, and a distinct visual voice. Think meaningful souvenirs, elevated keepsakes, nature-inspired design, and goods that reflect where you’ve been or who you are becoming. It’s a space for wanderers, design-minded explorers, and anyone drawn to objects that carry memory and intention.
HROAM + RELIC GIFT AND GEAR SHOP
Hi-Noon Luncheonette is a modern take on the classic American diner — nostalgic at heart, but thoughtfully reimagined. It blends mid-century charm with elevated simplicity: counter seating, strong coffee, sunlit windows, and a tight, well-executed menu.
The concept centers on a brand identity that feels both familiar and intentional. It’s a daytime spot built for slow mornings, working lunches, and the kind of regulars who value consistency done well.
HI-NOON LUNCHEONETTE
Alpine Aroma is an outdoor-inspired candle company for adventure seekers and nature lovers. Its earthy, down-to-earth aesthetic brings the wilderness home with scents inspired by pine trails, rocky summits, and cozy cabins. The bold, retro typography and natural color palette reflect this spirit, with a hidden candle and flame in the “A” symbolizing warmth and adventure.
ALPINE AROMA CANDLE CO.
For two bachelorette parties, I created main designs and icon sets. These sets capture the spirit of each location and offer a fun way to decorate swag, or customize with names and dates.
CHARLESTON + PALM SPRINGS ICON SETS
Wild Root Mountain Florals is a concept brand inspired by the raw beauty of nature—organic, untamed florals rooted in the mountains. The identity blends elegance with earthiness, featuring a logo that intertwines a blooming flower and its roots with subtle “W” and “R” letterforms, and a palette inspired by high-altitude landscapes.
WILD ROOT MOUNTAIN FLORALS
The Hole Donut is a concept brand built around a simple, playful idea: every whole doughnut comes with a doughnut hole. I developed this project from the ground up, crafting the name, tagline, logo variations, and full brand identity to bring the concept to life. One branding direction features two quirky mascots—a doughnut and its doughnut hole—designed to make the tagline instantly clear. The look is bright, fun, and kid-friendly, while also tapping into a sense of nostalgia for adults who remember the classic doughnut shops of their childhood.
THE “HOLE” DONUT
Wave Haven Surf Shop is a concept brand inspired by California surf culture: bold, vibrant, and a little rebellious. The bold, playful typography sets the tone, with a custom “W” incorporating a subtle “rock-on” hand gesture—because great waves deserve a little celebration. With three logo variations, the brand stays cohesive while remaining flexible across different applications, from shop signage to board decals.
WAVE HAVEN SURF SHOP
Sunset Farms is a concept brand designed to feel warm, calm, and grounded. Using abstract sun and field imagery and a soft, natural palette, the identity balances simplicity with character—resulting in a modern yet timeless visual story. Sunset Farms isn’t a real business, it represents the kind of thoughtful branding I love to create: fresh, approachable, and rooted in a strong visual story.
SUNSET FARMS
