BRAND IDENTITY + GRAPHIC DESIGN FOR SMALL BUSINESS
nTRADA APPAREL
Brand Development + Identity | Digital Design + Social Media | Print Collateral
nTrada is a play on the word "Entrada," which means an expedition or journey into unexplored territory. The outdoor apparel brand encourages you to get outside your comfort zone and explore your world – both internally and externally – to discover the importance of giving back to your Earth and community. Human Nature Studios created nTrada's strategic brand framework (defining the company's mission, vision, and values) as well as designed a full visual suite as the basis of their brand launch.
Brand Development + Identity
I created nTrada Apparel's brand from scratch, including brand strategy development, mood boards and prototypes, and all final logo variations, colors, typography, design guidelines, and marketing collateral.
Final Client-Chosen Brand Identity Concept
Digital + Print Design
I created this social post for nTrada's launch on Instagram and Facebook. Since they had yet to launch their product line, I wanted to create a visual that clearly spoke to their new brand strategy and identity.
I created an original hang tag design for nTrada's first product launches - sweatshirts and t-shirts. I used two different versions of the logo on the tag in order to drive memorability and brand recognition.
Unused Brand Identity Concepts - while the client also loved these options, they didn't have the same impact as the chosen design. Both incorporated a version of tree iconography, as well as using lines to symbolize a journey or expedition.
