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SCHAEFER CITY TECHNOLOGIES

Brand Strategy + Visual Identity | Digital + Print Marketing Collateral

Schaefer City Technologies is an insurtech company developing innovative software products for the legal industry. Their mission is to help insurance clients manage and Nuclear Verdict® these outcomes through their AI technology which analyzes tens-of-thousands of cases and determines key traits which led to those verdicts. Schaefer City is a Tyson & Mendes Company, and the team brought this project to Human Nature Studios after I successfully created a brand identity for their other technology company, Avalie Trial Technologies.

Brand Strategy + Visual Identity

I created Schafer City Technologies' branding from scratch - including the nuclear symbol, color palette, and typography choices. The client wanted a brand identity that would bring a breath of fresh air to the stale insurance and legal industries, while still maintaining professionalism and cohesion.

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The Sunrise and Charcoal colors are indicative of the smoke and fire associated with nuclear explosion, and the sky blue color is a nod to the mitigation of these issues. I chose the color palette below as it allows the brand to maintain a clean and professional look while also giving it a bright and positive association.

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Digital + Print Marketing Materials

The Schaefer City's team attends many conferences and in-person networking events. I suggested we create two powerful marketing tools for these events - a business card template and a branded booth sign. Both tools contain the brand mark, typography, and color palette, which helps further estabilish brand recognition and memorability.

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