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Concept Brand Identity

Wave Haven Surf Shop is a concept surf shop based in California. I thought up the idea for this company as well as created all the logo lockups, color palette, imagery. I wanted the branding to be eye-catching and colorful, but also to have an edge to it.


The font I chose was bold and playful which allowed me to incorporate a "rock-on" hand gesture into the "W." I created four versions of the logo so the brand can maintain unity while also allowing the design to remain flexible in various environments and applications.

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